Read some brilliant words today by Mr Martin Esslin:
Put in its simplest and most mundane terms, the basic task of anyone concerned with presenting any kind of drama to any audience consists in capturing their attention and holding it as long as required. Only when that fundamental objective has been achieved can the more lofty and ambitious intentions be fulfilled; the imparing of wisdom and insight, poetry and beauty, amusement and relaxation, illumination and purging of emotion. If you lose their attention, if you fail to make them concentrate on what is happening, on what is being said, all is lost.
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